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Market Segment Manager - Beverage segment
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2 years ago1026 views
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General Details
Description
Responsibilities: (Not limited to)
Understanding of the regional market structure, market trends and customers' needs to identify new market opportunities and associated offerings for the market segment on a regional level.
Preparing and monitoring of marketing briefings for relevant growth opportunities in the market segment, incl. major commercial and market relevant elements (Business case, value proposition, target customers, target application, etc.).
Working with Application and Business Units to support their development of B2C/B2B product portfolios, and work with local Sales to successfully move to commercialize phase and execution.
Establish and maintain a successful market segment plan to achieve required sales value and margins.
Responsible for financial results of the market segment business on yearly basis.
Balancing of short and medium term market segment initiatives with existing applications and improving thereon, whilst actively pushing and converting pipeline opportunities into sales growth.
Identify regional market needs and develop marketing briefings for business opportunities in close cooperation with BU´s, Application and Sales.
Creation of selling tools for sales, including customer facing presentations.
Ensure ongoing regional market segment profitability analysis and make and act on recommendations for profit improvement.
Potential: analyze, push, use market segment knowhow and update customer- and market potential.
Prospect: make sure top customers of segments regionally are tracked in the systems; prospect conversion push with sales.
Territory management: support sales in developing optimal resource allocation.
Develop relationships with key customers, pushing lead development.
Collaborate with Application and BU to ensure rapid and effective stage gate development of market segment Initiatives.
Requirements:
Bachelor's Degree in Business Administration or other applicable qualification.
Minimum 3 years experience in the Food & Beverage (or related) industry.
Strong interpersonal, organizational, oral and written communication skills.
Fluency in English (French would be a plus).
Willingness to travel (local and international).
Customer focused, solution-driven and energetic business attitude.
SAP proficiency, including MS Office.
Problem solving/analytical thinking.
Team player.
Understanding of the regional market structure, market trends and customers' needs to identify new market opportunities and associated offerings for the market segment on a regional level.
Preparing and monitoring of marketing briefings for relevant growth opportunities in the market segment, incl. major commercial and market relevant elements (Business case, value proposition, target customers, target application, etc.).
Working with Application and Business Units to support their development of B2C/B2B product portfolios, and work with local Sales to successfully move to commercialize phase and execution.
Establish and maintain a successful market segment plan to achieve required sales value and margins.
Responsible for financial results of the market segment business on yearly basis.
Balancing of short and medium term market segment initiatives with existing applications and improving thereon, whilst actively pushing and converting pipeline opportunities into sales growth.
Identify regional market needs and develop marketing briefings for business opportunities in close cooperation with BU´s, Application and Sales.
Creation of selling tools for sales, including customer facing presentations.
Ensure ongoing regional market segment profitability analysis and make and act on recommendations for profit improvement.
Potential: analyze, push, use market segment knowhow and update customer- and market potential.
Prospect: make sure top customers of segments regionally are tracked in the systems; prospect conversion push with sales.
Territory management: support sales in developing optimal resource allocation.
Develop relationships with key customers, pushing lead development.
Collaborate with Application and BU to ensure rapid and effective stage gate development of market segment Initiatives.
Requirements:
Bachelor's Degree in Business Administration or other applicable qualification.
Minimum 3 years experience in the Food & Beverage (or related) industry.
Strong interpersonal, organizational, oral and written communication skills.
Fluency in English (French would be a plus).
Willingness to travel (local and international).
Customer focused, solution-driven and energetic business attitude.
SAP proficiency, including MS Office.
Problem solving/analytical thinking.
Team player.
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMTA4XzQzODMwX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1125377&xid=1108_43830
Id Subtitle 1067110979
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