On-Trade Sales Executive - Premium Spirits

An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburg’s leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships.

The Role

You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards.

Key Responsibilities

• Identify and develop new on-trade business opportunities within premium venues

• Build and maintain strong relationships with key customers and industry influencers

• Develop and execute account plans and regular performance reviews

• Grow menu listings and brand presence across priority outlets

• Plan, execute, and attend brand activations, promotions, and events

• Manage in-trade assets in line with brand guidelines

• Monitor competitor activity and market trends

• Brief and train promoters and venue staff on brand positioning and standards

• Track sales performance, depletions, and KPIs using sales systems and tools

• Negotiate and manage pouring contracts where required

What Success Looks Like

• Consistent achievement of volume, distribution, and visibility targets

• Strong execution standards across all priority accounts

• Well-maintained customer datab
  

  https://www.jobplacements.com/Jobs/O/On-Trade-Sales-Executive-Premium-Spirits-1247694-Job-Search-12-23-2025-02-00-15-AM.asp?sid=gumtree