Public Relations Officer

Public Relations Officer - Cape Town Reference: DB 6345Job Description:Independently organising and implementing the Public Relations tasks (writing and sending out press releases and wordings, Q&A’s, fact sheets, media briefings, translations, general research, answering media inquiries, proactively pitching stories to journalists, joining press events, maintaining media distribution lists, representing Public Relations in core teams, coordinating/organising update meetings with Communications colleagues, organising press trips/conferences and accompanying local and international media to our local project in South Africa etc0Writing opinion pieces for publication in the relevant identified key media publications to make the biggest impact for the organisation locally.Building, maintaining and extending relationships with journalists to increase Public Relations opportunities for the companyPositioning the Director as the face of the organisation in South Africa and develop PR campaigns according to the Development Plan.Monitoring, evaluating and supervising all public relations activities for the company in SA (weekly, monthly, quarterly and yearly evaluation).Maintaining an up-to-date crises communications plan, with scenario planning and training all relevant staff in this regard.Supporting the Head of Communications if additional resources are needed.Qualifications:Several years of proven experience in journalism or communications.Several years of proven excellence in writing.A firm understanding of animal welfare and the work of the company.Fluent in written and spoken English and AfrikaansRelevant qualification in communications or equivalent in work experience.