Marketing Specialist

Daddy's Deals: We are South Africa’s leading savings site, based out in Cape Town, with presence across the country. We are currently going through a website revamp, where we aim to continue delivering amazing memories and incredible exclusive savings locally as well as internationally. In light of that, our team continues to grow exponentially. We looking to appoint a content marketing specialist
Role purpose:
Content Marketing Specialist is one of the key roles in our organisation, responsible for planning, developing overall company's content strategy with the Head of Marketing and implementing thereafter. This includes management of the creation and production of merchant AND customer online facing marketing content. The role shall work with a team of copywriters, PPC specialists and a designer.
Key accountabilities:

Actioning digital content marketing campaigns across all online platforms, including email marketing.
Drive traffic and engagement that translates to sales and brand promotion.
With the assistance of a finance business partner, measure the results of marketing activity to inform future marketing campaigns.
End-to-end owner of all social media channels.
Implementing of SEO best practices with copywriters ensuring best practice is followed.
Planning and managing ‘’shareable’ editorial-style content with the copywriting team, and ensuring brand awareness through the marketing of ‘quality’ content.
Responsible for the creative ‘arm’ of the organisation, therefore designing and implementing creative marketing strategies to disseminate content.
Requirements:

Minimum three years’ experience in a digital marketing role encompassing the stipulated elements
Experience with online community building and email marketing.
Data-driven and highly analytical.
Proficiency with Google Analytics, AdWords, paid media.
Proficiency with SEO best practice
Proficiency with CRM / email marketing strategies and programmes such as Mailchimp, SendGrid, Everlytic et al.
Personal attributes:

Exceptional attention to detail
An eye for great design and involvement in managing the briefing of, and deployment of creative digital assets
Time management skills – must be deadline-driven.
Excellent interpersonal skills.
Excellent written and verbal communication.
Demonstrate sound leadership and decision-making ability
Takes pride in being a multitasker
Technically proficient, ability to adopt/learn about new technologies.