Email Marketing Campaign Specialist (JB1562)

Email Marketing Campaign Specialist (JB1562)Southern Suburbs; Cape TownR40 000 – 50 000 CTC per MonthDuration: PermanentOverviewExperienced Email Marketing Specialist required to manage all CRM data encompassing data analysis, reporting, lead, and contact management in order to conceptualise, implement, and report on direct email marketing campaigns with the supported by the Group Marketing team who will also assist in the identification of suitable email audiences.Minimum Requirements:Relevant tertiary qualification (Preferably business or marketing related)4 or more years’ experience within a similar role specific to email campaignsExpert CRM skills, preferably in Microsoft Dynamics 365Proficient in data manipulation and analysis using Excel as well as the CRM systemSolid understanding of the sales and marketing life cycleHTML knowledge is preferredDuties and Responsibilities: Design, implement and analyse strategic email campaigns to attract, revive and retain clientsUtilise CRM data insights to craft campaigns for various global regionsManage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practicesEnsure emails follow industry standards and privacy policies (GDPR)Maintaining the marketing dashboardCRM – Management, Analysis and Reporting:Excellent analytical skills and ability to provide actionable insights from data.Work with Group Marketing to develop and maintain the Marketing Performance DashboardDeliver frequent reports and analytics as requested (Be the ‘go to’ data person on data insights pertaining to commercial performance, customer behaviour and campaign results)Work with internal and external partners to ensure all relevant data is accurate and up to dateEnsure data completeness and accuracy throughout the CRMImprove data accuracy standards across over 30 global offices