Social Media & Marketing Coordinator

Please submit your CV to be considered for the role/shortlisted Position Summary: The Social Media & Marketing Coordinator is responsible for developing and executing social media strategies and marketing campaigns to enhance brand awareness, engage audiences, and drive business objectives. This role involves creating compelling content, managing social media channels, analyzing performance metrics, and collaborating with cross-functional teams to ensure cohesive messaging and brand consistency.

Key Responsibilities: 1. Develop and implement comprehensive social media strategies to increase brand visibility, engagement, and followership across various platforms. 2. Create engaging and shareable content, including text, image, and video assets, that aligns with brand identity and resonates with target audiences. 3. Manage day-to-day operations of social media channels, including content scheduling, posting, and community engagement. 4. Monitor social media trends, industry news, and competitor activities to identify opportunities for optimization and innovation. 5. Collaborate with internal stakeholders to develop marketing campaigns and promotions that integrate with social media initiatives. 6. Conduct regular analysis of social media performance metrics and prepare insightful reports to track progress and inform strategy adjustments. 7. Stay up-to-date with best practices and emerging trends in social media marketing, digital advertising, and influencer partnerships. 8. Support the creation and execution of marketing collateral, such as email campaigns, website content, and print materials, as needed. 9. Coordinate with external vendors, agencies, and partners to execute marketing initiatives and maximize results. 10. Maintain a consistent brand voice and messaging across all marketing channels and touchpoints. Requirements: • Proven experience in social media management and digital marketing. • Strong understanding of social media platforms, algorithms, and analytics tools. • Excellent written and verbal communication skills, with a keen eye for detail and creativity. • Proficiency in graphic design software and content creation tools. • Ability to multitask, prioritize projects, and work effectively under pressure in a fast-paced environment. • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. • Team player with strong interpersonal skills and the ability to collaborate cross-functionally. • Flexibility to adapt to changing priorities and business needs.