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The value of this collection is that:It provides a variety of cases that together offer insight into the marketing challenges faced by local businessesIt offers a South African perspective on how to overcome these issuesIt is written from the viewpoint of the entrepreneur or business executiveIt provides practical insights which support work-integrated learning.This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
2y
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R 350
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Business Management By Portfolio - Louis Botha & Tersia BothaBusiness management, project management and portfolio management can prove challenging in any context, whether individually or collectively. The first textbook to integrate general management and project portfolio management, Business Management by Portfolio explains the science behind these concepts. It also explains how this approach results in a people-oriented philosophy which attracts (and maintains) talented, creative, and goal-oriented individuals in a dynamic environment because it offers ample opportunities for growth and self-actualisation.
2y
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