Contemporary Retail and Marketing Case Studies - Second Edition

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2 years ago142 views
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Description

The value of this collection is that:


It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses

It offers a South African perspective on how to overcome these issues

It is written from the viewpoint of the entrepreneur or business executive

It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Id Subtitle 1049818459
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