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Basic Marketing Book
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1 year ago137 views
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General Details
Location:
For Sale By:Owner
Description
Basic Marketing book still in very good condition.
Feel free to make a offer.
Id Subtitle 1178446640
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Paul Dobson
Selling for 12+ years
Total Ads209
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Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers.
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