Product Marketing Director | RIVONIA

RESPONSIBILITIES
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Formulates short- and long-term marketing strategies to grow product license acquisition, retention and enhance experiences.
Identifies key market trends and insights and synthesises insights and data to inform marketing planning.
Ensures the product marketing strategy aligns with the commercial business goals inclusive of value proposition, messaging, and positioning development.
Builds market-specific, product-marketing plans inclusive of business-use case case-studies. and builds a situational analysis of the opportunity and marketing strategy, including research and branding requirements.
Own the product marketing growth strategy, value proposition, positioning & messaging, and educate internally
Work across the data science and engineering teams to identify and analyse evolving client needs and market dynamics
Analyse industry and broad macroeconomic trends to identify, and analyse new and evolving opportunities
Influence product roadmap and trial experiences with the product and engineering teams
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JOB SPECIFIC QUALIFICATIONS AND CRITERIA
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Bachelors Degree in marketing specialisation
Master of Business Administration, Marketing specialization preferred.
10 years of progressively more responsible positions in marketing, preferably in a similar industry in different firms.
Experience in Enterprise Software, corporate clients and global marketplace.
Ability to generate high-impact ideas, manage multiple stakeholders and drive initiatives to completion.
Proven ability to work across virtual teams and influence others.
Great EQ and communication skills across diverse audiences, ability to influence and drive change through others including senior technical executives.