Communications Specialist

Previously disadvantaged candidates will be given preference.
We have a dazzling job opportunity for a mid-weight Communications Specialist to join the dynamic team at a funky, global FMCG Brand’s Johannesburg office. Reporting into the Head of Communication, the Communications Specialist will play a key role supporting the development and execution of PR communications and national campaigns that align to initiatives inside of a larger Marketing vertical. The underlying objective of this role is to maximise media coverage that influences and engages priority culture audiences to build brand awareness and brand love to new consumers. As part of the Brand’s Communications department, you’ll help to develop and define the messaging and communications strategy that increase awareness and affinity for the brand and its events, athletes, and media projects. The department oversees all internal and external communication and partners with external media that matter/agencies and cross-functional marketing teams to share and amplify the key messages of the brand. This is such a terrifically exciting opportunity to work on a global cutting-edge brand, don’t miss it! Apply today.
 
Responsibilities
Communications Strategy
Support the building of awareness of Culture, Gaming and Brand projects, events via Media that Matter and Opinion Leader’s engagement via innovative communications plans
Support campaigns to target and engage priority audiences and endemic trade press
Generate excitement for Sports, Culture, Brand and Gaming properties with editorial partners and in media that matter
Leverage the Marketing Department’s vision, goals, and core strategies to create the most efficient tactics that drive media coverage to reach new consumers and influencers
Support the team in driving the development of communications strategy and plan for Network projects
Develop, maintain, and nurture media and opinion leader relationships
Utilise external agencies to create plans that amplify our communications campaigns & assets with the appropriate audiences
Focus on emerging trends products and technologies and identify opportunities to apply new technologies, products, and services to campaigns
Manage insights and media monitoring to ensure data is at the heart of strategy.
Impactful Execution
Proactively and reactively pitch media outlets for coverage on Brand across relevant corporate, consumer, and lifestyle media
Devise 'breakthrough' buzzworthy national PR moments and campaigns to elevate the company's message, bringing new perspectives and vision that tap into the company's disruptive roots
Represent the Brand’s voice with the consumer. Oversee accurate and consistent messaging of the brand in all marketing & communications
Work effectively under pressure and utilise strong project management skills to meet deadlin