Brand Ambassador/Manager (Alcohol)

EXPERIENCE & QUALIFICATIONS:

As an integral part of the Marketing and Commercial team, the Brand Manager is responsible for the delivery and execution of the brand strategy for the Portfolio. To manage and build strong profitable and identifiable brands that are powerful with distinctive propositions to customers and consumers.
Appropriate tertiary qualification would be advantageous
3 -5 yrs Brand/Trade Marketing experience in the Liquor industry
Extensive experience and/or qualification in relation to the On-Trade is ESSENTIAL
Experience in Mixology and drinks/cocktail/menu building is essential
Intimate knowledge of the South African Liquor Landscape , i.e. On-Trade/Main Market
Budget Management and cost containment
Research interpretation, tools and usage
Competitive analysis
Consumer insight and understanding
Influencing skills, with a level of comfort in working across levels and functions within the organization.

Brand Management
Development of brand plans utilizing market insights, Brand positioning
Nurture the relationship between the Company and the related brand strategy
Embed the Company Category Vision into Brand Plans to ensure it is utilized as a competitive advantage
Setting activity plans based on a clear outcomes and brand strategy based on an 18-month rolling plan outlining activity by channel
Custodian of the Brand DNA, asset provision and consumer / brand health
Work in conjunction with trade marketing to ensure seamless distribution of marketing material to the regions.
Monitor & report monthly volume progression and liaison with regional sales to understand trade
Measurement & evaluation
Review and measure A&P effectiveness, Competitor review and impact to the brand.
Weekly, Monthly and Quarterly reporting to different levels of management.
Provide agencies with the information for them to deliver against brand standards.
Ensure all activities developed within the legislated marketing guides and meets the ARA principles.
Performance management of and strong ROI measurement for all investment
Effective use and management of Consumer insight research and other research tools to strengthen Brand performance.
Establish a close working relationship with commercial teams in order to apply sales feedback effectively to assist commercial teams in achieving and exceeding target volumes for the brand.
Training/Brand Awareness
In collaboration with Bartending Academy Team, arrange and manage regular promotional and awareness initiatives events such as Bar Shows, tastings and brand building sessions with key customers, consumers and media.
Training of internal/external stakeholders, including but not limited to redistributors and Key account partners
Work in close collaboration with the Amsterdam team in conjunction with the local team to manage all South African linked social media communication is corresponded to appropriat