Paid Search Manager

Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts.

RESPONSIBILITIES

Paid Search Planning

To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.

Marketing Campaign Development

Develop tactical Paid Search strategies to assist in the achievement of operational marketing goals. Manage online marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.

Paid Media

Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. To manage the performance media including but not limited to PPC and Google Ads Display, activities by brand.

Project and Portfolio Management

Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved. Manage a portfolio of projects while reporting to senior colleagues.

Stakeholder Engagement

To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team). Develop stakeholder engagement through identifying stakeholders, finding out their needs//concerns and reacting to these to support the communication of business information and decisions.

Budgeting

Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization. Manage the media budgets and ensure a high return on advertising spend (ROAS).

EDUCATION

Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or

Diploma (Advantageous)

EXPERIENCE

3-5 years' hands-on experience within a PPC campaign management environment (Essential);

3-5 years' digital marketing experience (Essential);

Experience within a financial services industry and Ecommerce (Advantageous)

Managerial Experience

2 or more years experience of planning and managing resources to deliver predetermined obje...