INSIGHTS & ANALYTICS LEAD

The Insights & Analytics Manager contributes to the organisational goals by using data to extract quantifiable insights from past trends and current conditions that increases profitability and improve efficiency. You would primarily be responsible for building, iterating and leading the team to compile and analyse all the digital metrics within the digital ecosystem (own sites, social, mobile, media, etc.), as well as informing the paid and organic strategy. This person will contribute heavily to the growth of the business’s digital marketing initiatives and will work closely with the BI, Data Science and Marketing Reporting team to develop a marketing data strategy that supports the on-boarding of MarTech, and reporting on the progress. Preferred experience for the role includes: * 5+ years of proven business data analysis, insights and marketing analytics related experience * Extensive experience and a proven track record in the implementation and strategy of SEO * Extensive experience in leveraging an array of web analytics and reporting platforms including Google Analytics, Kissmetrics, Search Console, Facebook Analytics, Funnel, Google Data Studio, Looker or similar * Experience in using data to develop digital performance marketing strategies * Experience working with digital marketing channels (SEO/SEM/Display/Social etc), tag management tools (Google Tag Manager) and data layer implementations. * Preferably knowledge of more than 1 business functional area   Preferred qualifications for the role includes: * Degree or qualification in Analytics, Business Management, Statistics, Economics or similar * Degree requirement might be waived with proven specialised training/certifications at University level and/or with proven skills in previous roles   * Ability to work across and within teams * Ability to influence and educate wider business stakeholders * Ability to understand business needs and translate these needs into business intelligence requirements * Excellent communication skills (both written and orally) * Taking the initiative (business intelligence is a proactive role, not reactive) * Problem solving * Attention to detail and accuracy * Ability and willingness to work with fragmented and messy data * Lead the team to provide high quality web analytics, business-focused insights and automated reporting * Continuous improvement in terms of reporting on the right metrics and visualising correctly * Provide insights and analytics to enable digital optimisation techniques to be executed * Grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for Omni-channel success * Alongside key stakeholders, you will help define key metrics for management reports * Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performanc