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Senior SEO Specialist/Analyst
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Description
Our Cape Town office is looking for a Senior SEO Specialist/Analyst to join our Digital Team. This Search Engine Optimisation Analyst will be responsible for analysing, reviewing and implementing websites optimised for search, along with developing content plans to include keywords or phrases for increased long-term site performance.
The SEO Analyst must have in-depth knowledge of Google Analytics, SEO site architecture, industry best practise methodologies, SEO audits and site optimisation. And a good understanding of the SEO limitations of the most common CMS platforms and workarounds.
REQUIREMENTS
Responsibilities:
Reviewing and analysing client sites for areas that can be improved and optimised
Preparing detailed digital strategic reports
Identifying powerful keywords to drive the most valuable traffic
Preparing detailed site audits with practical insights for improvements
Identifying particular site SEO limitations and workarounds
Analysing keywords and SEO techniques used by competitors
Staying abreast of all client site changes, errors and rollouts
Reporting skills and data analysis
YouTube campaign optimisation
Client presentation skills are a must
Supporting Digital Strategy with research, competitor analysis and campaign strategy
Key Requirements:
3 to 4 years’ experience in SEO (at agency level)
Understanding of Digital Marketing Best Practices
Prior experience in content marketing, content growth and SEO
Working knowledge of search engine optimisation practices
Working well in high pressure situations and thinking on the fly
Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Experience with AEM, Hybris; Magento and Wordpress is an advantage
Expertise with Google analytics and Google AdWords
Google Analytics certified is an advantage
Strong organisational, time management, and analytical skills
Comfortable with MS Excel to manipulate data and create meaningful graphs
An understanding of HTML/CSS and JavaScript would be an advantage
Audit websites for SEO issues
Identify and resolve SEO issues
Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client
Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us
The SEO Analyst must have in-depth knowledge of Google Analytics, SEO site architecture, industry best practise methodologies, SEO audits and site optimisation. And a good understanding of the SEO limitations of the most common CMS platforms and workarounds.
REQUIREMENTS
Responsibilities:
Reviewing and analysing client sites for areas that can be improved and optimised
Preparing detailed digital strategic reports
Identifying powerful keywords to drive the most valuable traffic
Preparing detailed site audits with practical insights for improvements
Identifying particular site SEO limitations and workarounds
Analysing keywords and SEO techniques used by competitors
Staying abreast of all client site changes, errors and rollouts
Reporting skills and data analysis
YouTube campaign optimisation
Client presentation skills are a must
Supporting Digital Strategy with research, competitor analysis and campaign strategy
Key Requirements:
3 to 4 years’ experience in SEO (at agency level)
Understanding of Digital Marketing Best Practices
Prior experience in content marketing, content growth and SEO
Working knowledge of search engine optimisation practices
Working well in high pressure situations and thinking on the fly
Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Experience with AEM, Hybris; Magento and Wordpress is an advantage
Expertise with Google analytics and Google AdWords
Google Analytics certified is an advantage
Strong organisational, time management, and analytical skills
Comfortable with MS Excel to manipulate data and create meaningful graphs
An understanding of HTML/CSS and JavaScript would be an advantage
Audit websites for SEO issues
Identify and resolve SEO issues
Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client
Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us
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