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Paid Media Manager (Programmatic Social)
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Description
The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB) and Paid Social environments. Media Managers are required to know where best to buy inventory / online audiences for clients using DV360 and other demand side platforms and Paid Social platforms and ensuring that client goals and ROI are met.
SO WHAT IS A Media Manager?
Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. Simply, Media Managers will be responsible for defining / creating digital RTB and Paid Social strategies, implementing this in platforms, and spending a predetermined budget - all to ensure client’s digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies, considering what price, inventory, audiences and programmatic strategies will result in a successful campaign that meets the client’s overall business goals.
Closely interacts with other Media Managers, Team Leads, Client Services, in-market Consultants and the Media Strategy team.
TASKS
Employ Strategic Campaign set-up with sufficient research, working closely with internal & external consultants, account managers and clients
Following direction given by country consultant, when applicable
Ensure RTB campaigns are built and optimised according to best practice, while keeping the client’s goals in mind
Ensure Facebook/Instagram campaigns are built and optimised according to best practice, while keeping the client’s goals in mind
Working closely with Campaign Manager (CM) tech team to ensure seamless integration with full GMP stack clients
Being able to troubleshoot issues within CM and presenting solutions
Analyse campaign performance and make recommendations for optimisation
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
Ensure all correct revenues and media costs are reported on a daily/weekly/monthly basis based on the client requirement.
Being able to interpret data outside of Programmatic Display and Paid Social & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does Paid Search influence performance on Display and vice versa?
Proactively seek new opportunities within the Programmatic and Paid Social spaces, including potential new platforms
Ensure all administration is accurate and up to date
Collaboration with Client Manager
Close daily collaboration with consultants & regiona
SO WHAT IS A Media Manager?
Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. Simply, Media Managers will be responsible for defining / creating digital RTB and Paid Social strategies, implementing this in platforms, and spending a predetermined budget - all to ensure client’s digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies, considering what price, inventory, audiences and programmatic strategies will result in a successful campaign that meets the client’s overall business goals.
Closely interacts with other Media Managers, Team Leads, Client Services, in-market Consultants and the Media Strategy team.
TASKS
Employ Strategic Campaign set-up with sufficient research, working closely with internal & external consultants, account managers and clients
Following direction given by country consultant, when applicable
Ensure RTB campaigns are built and optimised according to best practice, while keeping the client’s goals in mind
Ensure Facebook/Instagram campaigns are built and optimised according to best practice, while keeping the client’s goals in mind
Working closely with Campaign Manager (CM) tech team to ensure seamless integration with full GMP stack clients
Being able to troubleshoot issues within CM and presenting solutions
Analyse campaign performance and make recommendations for optimisation
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
Ensure all correct revenues and media costs are reported on a daily/weekly/monthly basis based on the client requirement.
Being able to interpret data outside of Programmatic Display and Paid Social & delivering holistic overview to client
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does Paid Search influence performance on Display and vice versa?
Proactively seek new opportunities within the Programmatic and Paid Social spaces, including potential new platforms
Ensure all administration is accurate and up to date
Collaboration with Client Manager
Close daily collaboration with consultants & regiona
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzE0MDQxX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1214724&xid=1320_14041
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