Snr Graphic Designer

Midrand - Ensure the creative meets the monthly and yearly campaigns, Company objectives, supports the creative & business sales strategy and drives strong brand and consumer stories. Ensure that the brands achieve their annual objectives and overall profit contribution as determined by the overall Marketing and Company strategies while managing the day to day duties of the team. Specific AccountabilitiesDesign Responsibilities:Conceptualise and design brochure spreads which correctly interprets the brief and is in line with the annual and quarterly planEnsure all creative meets the brand guidelines at all timesManage and update the date band file for each categoryEnsure strong category stories through creative design on all brochures and additional material with strong focus on cover and lead brand stories to ensure consumer engagementDrive clear and simple brochure message – merchandising and visualsBe the overall brand custodian, understand the ASC Brand and tone – apply this knowledge to all projectsAlways push the creative boundaries and find new ways to merchandise and feature visually impactful product photographyAttend and participate all briefs, discuss and understand the core message and target audience. Be able to push back on unclear direction at the briefLiaise with other creative & marketing team members to meet the requirements of the brief, as well as all other areas of the businessBrainstorm themes, visual and copy ideas with other members of the creative teamPresent all of your own creative ideas, concepts and final projects at reviewsBe proactive with all feedbackAbility to work on several campaigns at once, work well under pressure without losing attention to detail and to tight deadlinesApprove and check Sherpa’s and make necessary adjustmentsPrioritise work according to schedules and deliver all creative material to deadlineHave a good understanding of the various the printing processesAdhere to the processes set up in studioEscalate any foreseen concerns timeously so a plan of action can be put in placeMust be prepared to work overtime if necessaryMust possess an eagerness to remain current with competitor knowledge and design trendsPhotographic art direction – product stills and modelMust have a good understanding of model photography process and model photography directionSelective good quality choice of engaging model photography from image libraryAttend and play an active role in both Quarterly and Annual Planning for the full process from beginning to endSenior Responsibilities:Manage the day-to-day duties of the team by allocating workload to members of the team and the contractorsCommunicate team priorities and identify key tasks for the week and set action plans to communicate to the team, together with the Head of CreativeAccountable for ensuring the team attend the Creative Brief meetingsAttend all briefs (brochure, packaging & extra materials) and push back on unclear direction or missing informationEnsuring the