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Product and Marketing Manager
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2 years ago2225 views
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General Details
Description
Position Objectives
The purpose of this role is to produce incremental, profitable and sustained sales and category growth according to the country’s strategic and operating plans.
Specific Accountabilities
Develop annual category plans as well as marketing channel plan to support business initiatives
Setting annual category, campaign and newness targets
Develop category & pricing strategies across fragrance, skincare, cosmetics, hair, fashion and personal care
Market & competitive review
Forecast improvement & inventory management and manage excess
Lead development of sales presentations at key events and conferences
SOL management
Monitor performance of categories (margin, units) and develop plans accordingly
Budget management (marketing spend and margin & sales)
Develop, lead and implement all marketing processes
Work closely with planners to develop monthly campaigns
Lead all new product development and collaborate with key stakeholders
Lead & develop team
Do product training and education to the sales force and via online videos
Launch new products and categories’ to market successfully and on time
Strong leadership and proven management track record
Forward planning with strict adherence to timelines
Education & Experience
Matric
Bachelor’s Degree in Marketing/IMM/ relevant tertiary qualification
5 years in senior marketing management in a similar role in the cosmetics industry or direct selling is essential. Experience in category management and marketing is essential
Proven track record of delivering creative marketing campaigns and product innovation related solutions and implementing successful business strategies to ensure product marketing performance
Proven track record in managing young teams and leading people successfully is essential
Able to persuade clients and colleagues as to the best marketing strategies to use
Strong strategic and numerical acumen
Drive for innovation and being creative
Able to take the lead in developing new ideas for products and services
The purpose of this role is to produce incremental, profitable and sustained sales and category growth according to the country’s strategic and operating plans.
Specific Accountabilities
Develop annual category plans as well as marketing channel plan to support business initiatives
Setting annual category, campaign and newness targets
Develop category & pricing strategies across fragrance, skincare, cosmetics, hair, fashion and personal care
Market & competitive review
Forecast improvement & inventory management and manage excess
Lead development of sales presentations at key events and conferences
SOL management
Monitor performance of categories (margin, units) and develop plans accordingly
Budget management (marketing spend and margin & sales)
Develop, lead and implement all marketing processes
Work closely with planners to develop monthly campaigns
Lead all new product development and collaborate with key stakeholders
Lead & develop team
Do product training and education to the sales force and via online videos
Launch new products and categories’ to market successfully and on time
Strong leadership and proven management track record
Forward planning with strict adherence to timelines
Education & Experience
Matric
Bachelor’s Degree in Marketing/IMM/ relevant tertiary qualification
5 years in senior marketing management in a similar role in the cosmetics industry or direct selling is essential. Experience in category management and marketing is essential
Proven track record of delivering creative marketing campaigns and product innovation related solutions and implementing successful business strategies to ensure product marketing performance
Proven track record in managing young teams and leading people successfully is essential
Able to persuade clients and colleagues as to the best marketing strategies to use
Strong strategic and numerical acumen
Drive for innovation and being creative
Able to take the lead in developing new ideas for products and services
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzEzNzQzX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1214146&xid=1320_13743
Id Subtitle 1083652597
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