Search and Web Specialist

A multi-discipline creative agency that specialises in through-the-line marketing solutions for some of the biggest brands has an exciting opportunity for a Search and Web Specialist to join their team.

Purpose of the Role

The Search and Web Specialist is responsible for the strategic direction and management of Search and Web channels, such as Owned and Earned Media, YEXT, etc. In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to our client’s websites. Being the Search and Web Specialist lead, you will not manage a team of direct report. However, you will be responsible for sharing your knowledge and insight to drive team development as well as ensuring that the cross-channel digital approach is a single, consistent voice across all digital client properties, in order to deliver business growth.

Qualifications

• B.Com. Marketing / Project Manager; qualifications in digital monitoring

Experience

• 7 years  experience in client service in a digital marketing agency
• 5 years digital marketing, with a focus on search (owned and earned media) and web
• Experience developing and executing innovative, integrated digital solutions and strategic roadmaps
• Excellent understanding of the digital marketing mix, including an understanding of paid media strategy, buying and reporting
• Experience of working across multiple brands and ability to adapt strategy to each
• A team player who can lead projects and who has strong project management skills

Knowledge

• Excellent knowledge of project management, delivering in time and on budget
• Sound knowledge of owned and earned media to deliver integrated digital strategies
• Tools required for reporting, including but not limited to analytics packages
• An up-to-minute knowledge of digital trends, both locally and internationally
• Experience in developing, managing and presenting solutions within a creative environment
• Should have a good understanding of social media and content marketing and optimising creative performance across platforms

Responsibilities

1. SEARCH and WEB CHANNEL STRATEGY

• Develop, guide and lead the organic search and web strategy: deliver the strategic framework for each channel as part of clients AO, Campaign and Digital strategy ensuring integration of the company's ecosystem
• Organic Model: create comprehensive AO organic strategies for clients, to ensure adherence to search engine best practice and algorithmic updates, including budget recom...
  
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