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Communications Manager (Health Demand Generation -

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Main purpose of the job:To support with the development and execution of a comprehensive marketing and communication strategy (demand generation) for the introduction of the self-injectable contraceptive Depot Medroxyprogesterone Acetate Subcutaneous (DMPA-SC/SI) in South AfricaThis includes overseeing formative efforts to inform the implementation approach, designing communication interventions, and establishing systems for real-time monitoring and adaptive management of communication tacticsLocation:Hillbrow, JohannesburgKey performance areas:Lead the design of evidence-based demand generation strategies for DMPA-SC/SI, including formative research, user segmentation, and brand positioningDevelop adaptive implementation plans that integrate human-centered design (HCD) and behavior change theoryOversee the creation of targeted messaging and creative content tailored to different user segmentsDesign and manage implementation of communication campaigns across platforms, including websites, social media, IEC materials, job aids, presentations, and infographicsConduct evaluations to assess communication effectiveness and prepare technical briefs with key findings and insightsProduce regular project reports for internal and external stakeholdersContribute to academic publications highlighting strategy, outcomes, and lessons learned in demand generationEnsure team visibility through reporting videos, social media content, and written outputs featured by the Institute, at conferences, and on donor platformsCoordinate with public health partners, NGOs, regulatory bodies, donors, and other stakeholders to align implementation and reporting effortsEvaluate existing contraceptive materials and messaging, and develop new messages to promote the uptake and continued use of self-injectable contraception as part of a broader contraceptive method mixRefine and assess creative messages, visuals, and materials; recommend appropriate and cost-effective dissemination channels for different audience segmentsTranslate complex health information into clear, accessible messaging tailored to a wide range of audiencesCollaborate with the team to develop and oversee the production of promotional materials for various stakeholders, including adolescent girls and young women (AGYW), parents, educators, and community membersPlan and facilitate brand positioning workshops tailored to different market segmentsLead the implementation of communication and demand creation strategies, coordinating effectively with team members to ensure timely, high-quality deliverablesDesign and implement evaluations to assess the effectiveness of communication strategies and materialsOversee operational activities, resolving issues an https://www.executiveplacements.com/Jobs/C/Communications-Manager-Health-Demand-Generation-WI-1198568-Job-Search-06-27-2025-16-36-16-PM.asp?sid=gumtree

7mo

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