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Pharmaceutical Company in Johannesburg has an opportunity available for a Head of Digital who will report to the Head of Commercial. Main purpose of the position:Responsible for planning, developing, implementing and managing the overall digital marketing strategyIn addition, responsible for managing, guiding and training digital marketers and other positions in the teamResponsible for setting up, implementing and managing the overall digital marketing department and the digital marketing strategyKey performance areas:Build, plan and implement the overall digital marketing strategyManage the strategyCollaborate with the broader marketing team to align communication strategies and tacticsDevelop, lead and manage the digital marketing teamStay up to date with the latest technology and best practicesManage and oversee different digital marketing channelsMeasure ROI and KPIsPrepare and manage digital marketing budgetOversee all the companys social media accountsMeasure and manage online contentAnalyze SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROIDevelop attribution models to support future campaign decisionsResearch competition, investigate benchmarks and provide suggestions for improvementExperience required:Relevant Degree or Diploma preferable5 years’ experience as a Head of Digital Marketing10 years’ experience in developing and implementing digital marketing strategies5-10 years hands-on experience with SEO, Google Analytics and social media analytics tools and resourcesMust have experience and a huge passion for digital technologies and utilizing different digital marketing channels Salary is negotiable depending on experience
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMjY2XzQ4NDg4X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1183047&xid=1266_48488
2y
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Pharmaceutical Company in Johannesburg has an opportunity available for a Head of Digital who will report to the Head of Commercial. Main purpose of the position:Responsible for planning, developing, implementing and managing the overall digital marketing strategyIn addition, responsible for managing, guiding and training digital marketers and other positions in the teamResponsible for setting up, implementing and managing the overall digital marketing department and the digital marketing strategyKey performance areas:Build, plan and implement the overall digital marketing strategyManage the strategyCollaborate with the broader marketing team to align communication strategies and tacticsDevelop, lead and manage the digital marketing teamStay up to date with the latest technology and best practicesManage and oversee different digital marketing channelsMeasure ROI and KPIsPrepare and manage digital marketing budgetOversee all the companys social media accountsMeasure and manage online contentAnalyze SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROIDevelop attribution models to support future campaign decisionsResearch competition, investigate benchmarks and provide suggestions for improvementExperience required:Relevant Degree or Diploma preferable5 years’ experience as a Head of Digital Marketing10 years’ experience in developing and implementing digital marketing strategies5-10 years hands-on experience with SEO, Google Analytics and social media analytics tools and resourcesMust have experience and a huge passion for digital technologies and utilizing different digital marketing channels Salary is negotiable depending on experience
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMjY2XzQ4NDg4X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1183047&xid=1266_48488
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Pharmaceutical Company in Johannesburg has an opportunity available for a Content Manager who will report to the Digital Marketing Manager. Purpose of the position:Responsible for building a brand identity and online presence through the creation and dissemination of multimedia content onlineThis involves developing content strategies, managing a content team, growing an online community and tracking that communitys growth, among other dutiesKey performance areas:You will be responsible for creating, improving and maintaining content to achieve our B2C business goalsYour duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practicesExperienced professional with demonstrable creative writing skills and multimedia content developmentAs a Content manager, you should perform well under deadline pressure and be detail-orientedIf you are also an expert in content optimization and brand consistency, we would like to meet youOversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experiencePossess the ability to think both creatively and analyticallyDuties include producing and publishing multimedia content, writing, editing and proofreading, formulating content strategies and managing a content team, among other tasksBe comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategyHere, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement onlineDevelop the content strategy aligned with short-term and long-term marketing targetsCollaborate with marketing and design teams to plan and develop site content, style and layoutCreate and publish engaging contentEdit, proofread and improve postsLiaise with Marketing to ensure brand consistencyCollaborate with SEO/SEM specialists to optimize content according to SEO researchCollaborate with Social Media Marketing Manager to optimize social media content by audience.Use content management systems to analyse website traffic and user engagement metricsManage content distribution to online channels and social media platforms to increase web trafficDevelop content calendar and measure performance against the calendarEnsure legal compliance (e.g. copyright and data protection)Stay up-to-date with developments and generate new ideas to draw audience’s attentionWriting, editing and proofreading content.Formulating a cross-platform content strategy.Brainstorm with team members to develop new ideas.Provide editorial, creative and technical support to team members.Track web analytics to ascertain content engagement levels.Competitor content analysis: Activity and impactContent trends analysis and recommendationsEducation and Experience required:BA/BCom Journalism, Media Studies, Public Relations (PR) or Marketing Undergraduate5 years working experience as a Content manager
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMjY2XzQ4MjU3X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1182836&xid=1266_48257
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Lightstone is an intelligent solutions company with strong, industry-specific expertise and core capabilities in data management, GIS, analytics, and software development.
We specialise in delivering integrated, online knowledge solutions, batch, and real-time data quality solutions, and a broad range of geospatial and analytic projects to a range of property, auto, business to consumer, government, retail, and financial services clients.
We hire exceptional people and provide them with an environment where they can excel. Our non-corporate culture encourages flexibility, collaboration, and innovation.
We pride ourselves on our core values of ‘Encourage Participation’, ‘Respond to changing needs’ and ‘Win together’ which are reflected in each development, project, product, or service we undertake to deliver.
To support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base & help to implement strategies to penetrate B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives.
*Key Performance Areas*
* Execute effective digital marketing and social media strategies in support of and in response to the business’ overall objectives while ensuring effectiveness of results:
* with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaigns
* working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaigns
* Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities
* Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses
* Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
* Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan
* Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms
*Qualifications*
• Essential: Marketing Diploma or Degree with particular focus on Digital Marketing
• Advanced Diploma or Degree in Marketing is an advantage
*Experience*
• 3- 5 years of digital marketing roles that include client-facing roles, digital project implementation
• Working knowledge of best practices and workflows for digital mar
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xNTU1XzE3OTQyX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1171435&xid=1555_17942
2y
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What are we looking for? Raizcorp is looking for an amazing PPC specialist who will be responsible for our digital marketing, and for managing our social media platforms and websites. If website development and digital marketing are your passion then we want you. This is a high-pressure environment – NOT for the faint of heart!What does this role do? The PPC specialist is responsible for digital marketing for Raizcorp and its associated brands. He or she drafts, creates and manages digital campaigns for the various brands within the business. This includes planning, strategizing, budgeting, monitoring and actively adjusting digital campaigns and the overall optimization of the user experience for all stakeholders within Raizcorp.What experience is preferred? At least five years’ previous experience in a digital role, ideally within an agency. You must have experience in building and maintaining websites, running digital campaigns, advertising on Facebook, LinkedIn, Google, etc. You must be used to a high-performance and high-volume environment. Raizcorp’s marketing department functions under strict deadlines and targets, and you need to thrive in this kind of space.What kind of personality will excel in this role? The ideal candidate should love a high-paced working environment and be a proactive team player. We need someone who has strong resolve when working under hectic pressure and who is deadline and target driven.REQUIREMENTS Five years’ proven work experience in digital marketingExpertise in multiple social media platformsIn-depth knowledge of SEO, keyword research and Google AnalyticsExperience in developing and maintaining websites on WordPressFamiliarity with online marketing strategies and marketing channelsAbility to grasp future trends in digital technologies and adopt them proactivelyDegree / diploma in communications / marketing / social mediaBudget managementDesign and photography experience is a plusExcellent verbal and written communication skillsExperience in using social-listening platformsExperience in using tag-management toolsExperience in using conversion-tracking toolsExperience in using WordPressMicrosoft Office (Word, Excel and PowerPoint)A valid drivers licence with own reliable transport is a non-negotiable for this roleRequired experience Develop, execute, and optimize cutting-edge digital campaigns from conception to launchWork cross-departmentally to align campaign strategies and goals across the organizationProvide ongoing actionable insights into campaign performance to relevant stakeholdersDefine, measure, and evaluate relevant paid media KPIsBuild out media buys for various ad platforms and oversee the day-to-day execution of paid mediaOversee and manage overall paid media budgetConduct in-depth keyword and website research, ad grouping and audie
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzE0ODA5X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1220394&xid=1320_14809
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Looking for a social media specialist that is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.Please do not apply if you do not have the following:Five years of minimum experience in social media strategy and management Advertising agency experiencePaid advertising experience - a mustEssential duties Manage social media marketing campaigns and day-to-day activities including:Develop relevant content topics to reach the company’s target customers.Curate and manage all published content (images, video and written).Monitor, listen, and respond to users in a social way while cultivating leads and sales.Conduct online advocacy and open a stream for cross-promotions.Develop and expand community and/or influencer outreach efforts.Design, create, and manage promotions and social ad campaigns.Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.Analyse key metrics and tweak strategy as needed.Compile reports for management showing results (ROI).Become an advocate for the company in social media spaces, engaging in dialogues, and answering questions where appropriate.Demonstrate an ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.Monitor trends in social media tools, applications, channels, design, and strategy.Implement ongoing education to remain highly effective.Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.Requirements:Possesses knowledge and experience in the tenets of traditional marketing. Demonstrates creativity and documented immersion in social media (give links to profiles as examples).Proficient in content marketing theory and application.Experience sourcing and managing content development and publishing.Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Linkedin, etc.) and how each platform can be deployed in different scenarios.Maintains excellent writing and language skills.Displays the ability to effectively communicate information and ideas in written and video format.Exceeds at building and
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzU1ODY1X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1784673&xid=1320_55865
2mo
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Client based in Bryanston seeks the services of Digital Marketing Specialist to support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base & help to implement strategies to penetrate B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives.
Key Performance area:
• Execute effective digital marketing and social media strategies in support of and in response to the business’ overall objectives while ensuring effectiveness of results:o with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaignso working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaignso Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities• Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses• Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
• Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan• Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms
Qualifications:
• Essential: Marketing Diploma or Degree with particular focus on Digital Marketing• Advanced Diploma or Degree in Marketing is an advantage
Experience:
• 3- 5 years of digital marketing roles that include client-facing roles, digital project implementation• Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation.
Technical Skills:
• Data interpretation• Marketing Strategy understanding as it relates to the components of the marketing mix• Analytical thinking ability to enable the application of client insights, market/competitors• Communications skills and understanding including all communications mix elements (ATL/BTL)• Understanding of branding & brand building principles and techniques as drivers of marketing strategies• Writing of briefs and verbal articulation thereof to internal and external stakeholders• Implement...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8zODc3MTE3NTQwP3NvdXJjZT1ndW10cmVl&jid=1188899&xid=3877117540
2d
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Midrand - We are looking for a creative and very passionate Copywriter to write clear and concise copy for any of marketing collateral (products brochure, blogs, ads, publications and websites). Your words will inform and engage target audiences.Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.Submit up to three writing samples, so we can get an idea of your best work. Feel free to include links to your content or portfolio in your application.PRIMARY RESPONSIBILITIES FOR THE ROLEWriting clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters, mailers, brochure and other marketing collateral on & offline )Conducting thorough research and interviewsWorking with creative professionals to build marketing projects and campaigns.Research industry-related topics (combining online sources, interviews and studies)Conduct high-quality research and interviewsWrite clear marketing copy to promote our products/servicesPrepare well-structured drafts using Content Management SystemsProofread and edit blog posts before publicationSubmit work to editors for input and approvalCoordinate with marketing and design teams to illustrate articlesConduct simple keyword research and use SEO guidelines to increase web trafficPromote content on social mediaIdentify customers’ needs and gaps in our content and recommend new topicsEnsure all-around consistency (style, fonts, images and tone)Update website content as neededMINIMUM QUALIFICATION AND EXPERIENCE REQUIREMENTSProven experience as a copywriter or related roleKnowledge of online content strategy and creationExcellent writing, editing and proofreading skillsExperience with SEOStrong research skillsCreativityCollaborative spiritExcellent time-management and organizational skillsBSc/BA in marketing, English, journalism or related fieldKnowledge of French language may be beneficial
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMjY2XzQ5Mjk2X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1186472&xid=1266_49296
2y
1
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Midrand - We are looking for a creative and very passionate Copywriter to write clear and concise copy for any of marketing collateral (products brochure, blogs, ads, publications and websites). Your words will inform and engage target audiences.Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.Submit up to three writing samples, so we can get an idea of your best work. Feel free to include links to your content or portfolio in your application.PRIMARY RESPONSIBILITIES FOR THE ROLEWriting clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters, mailers, brochure and other marketing collateral on & offline )Conducting thorough research and interviewsWorking with creative professionals to build marketing projects and campaigns.Research industry-related topics (combining online sources, interviews and studies)Conduct high-quality research and interviewsWrite clear marketing copy to promote our products/servicesPrepare well-structured drafts using Content Management SystemsProofread and edit blog posts before publicationSubmit work to editors for input and approvalCoordinate with marketing and design teams to illustrate articlesConduct simple keyword research and use SEO guidelines to increase web trafficPromote content on social mediaIdentify customers’ needs and gaps in our content and recommend new topicsEnsure all-around consistency (style, fonts, images and tone)Update website content as neededMINIMUM QUALIFICATION AND EXPERIENCE REQUIREMENTSProven experience as a copywriter or related roleKnowledge of online content strategy and creationExcellent writing, editing and proofreading skillsExperience with SEOStrong research skillsCreativityCollaborative spiritExcellent time-management and organizational skillsBSc/BA in marketing, English, journalism or related fieldKnowledge of French language may be beneficial
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMjY2XzQ5Mjk2X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1186472&xid=1266_49296
2y
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