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The main purpose of this position is to support the Marketing Department by coordinating the implementation of key tactical components of the digital communications strategy with prompt, timely and engaging communications to deepen the engagement level between the brand and target audience
Coordinates the timeline, scheduling, various agency support and reporting for digital marketing projects • Maintains website content updates (copy images and blog articles utilising Content Managements System). • Coordinates AdWords campaigns and digital lead generation. • Facilitates social media content posting including Facebook, Twitter. LinkedIn, Google+, YouTube and monitors for effectiveness • Facilitates execution of Search Engine Optimization (SEO) tactics, including page titles, image naming and meta data. • Serves as point person for the creation of new sections or pages within existing websites and periodic redesigns of various digital materials. • Coordinates implementation of digital adverting programs on third-party sites (display and banner ads, embedded video, scheduling, monitoring). • Monitors industry for best practices, new opportunities and makes recommendations for increasing capture/conversions from digital efforts. • The tactical execution of marketing automation strategy that will include email campaign creation and list building/management. • Monitors and reports on key performance metrics relative to digital and social media presence, for the group and competitors.
Requirements: • Grade 12/Matric • Marketing Related Degree/Diploma • 5/6 years relevant experience in marketing, sales or product environment of which at least 3 years in a digital marketing role • Consumer and/or B2B markets • Ideally, CRM/Database marketing. Digital • Agency processes SEO, AdWords, strong interest in future of digital products • Understanding of Internet and Web design (WordPress desirable) • Graphic Design, Video editing (desirable)
Requirements: • Grade 12/Matric • Marketing Related Degree/Diploma • 5/6 years relevant experience in marketing, sales or product environment of which at least 3 years in a digital marketing role • Consumer and/or B2B markets • Ideally, CRM/Database marketing. Digital • Agency processes SEO, AdWords, strong interest in future of digital products • Understanding of Internet and Web design (WordPress desirable) • Graphic Design, Video editing (desirable)
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xNTU1XzE0NzA1X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1159876&xid=1555_14705
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