Having a buyer back out of the purchase of your vehicle is often a frustrating experience, especially when you need your car sold as soon as possible. When placed in this position, you can ask the buyer if there were any specific reasons or problems that caused him or her to reconsider, but you might not get a clear answer. Even if you aren't sure why the sale fell through, making some reevaluations, repairs, and advertising changes will increase the chances that someone else will buy your car.
Evaluate Your Asking Price
If a buyer decides not to buy your car, the first thing you should do is ask yourself if you are charging too much. It can be difficult to find a price point that is fair and appealing to both the seller and the buyer, so check the competition within the market to evaluate if your price is reasonable. Keep in mind your car's current condition and the service and repair history. There are also online calculators that can help you determine a good price structure for your used car based on make, model, mileage, and condition.
Check for Mechanical Malfunctions
If a buyer backs out of a sale, one of the reasons may be that there is something wrong with your vehicle. You may not realise there are any mechanical problems or malfunctions, but it is a good idea to take your car to a service station for a tune up. This way, you can be sure that the vehicle is in good shape, and the service visit will serve to reassure any new buyers who may be interested in purchasing the car. Even if you have to pay for a few fixes, the result will be well worth it in the end.
Fix Cosmetic Flaws
Even though your car might be running fine, there is a chance that it looks a little worse for wear. This wear and tear might not even be noticeable to you, since you see the car day in and day out, but things like worn and torn upholstery, fading in the interior, and scratches and dings on the outside can deter potential buyers. If this is the case, buying a few items to spruce up the car can be a very wise investment. Seat covers and new floor mats can make the car's interior look like new, while buffing and waxing the exterior adds a polish and shine. If you have the money, get the car professionally detailed, but if not, a good vacuuming and dusting on the inside and wash on the outside helps make a favourable impression.
When it comes to advertising your car for sale, you want to make sure you cast a wide net. Advertise both in print and online, looking to the local newspapers, classified ads, and online listing sites. Putting a sign in the car's window also helps attract potential buyers. Be sure to tell friends and family that you are selling, since word of mouth is one of the best ways to find someone who may be interested in the car.
Screen Potential Buyers
It can be very frustrating to put a lot of time and effort into dealing with a potential buyer, only to find that that buyer didn't really value your time and was never completely interested in buying. While this scenario can never be avoided completely, you can screen potential buyers in the hope of weeding out those who aren't really interested. When a buyer contacts you, make sure to engage them in a lot of conversation about the vehicle. Get a feel for what they are looking for, and ask questions to determine if your car is the right fit. Trust your gut when going through this process. While it might not always steer you in the right direction, there are many times that you can get a feel for whether or not the buyer will work out.
Be Honest - But Don't Be Afraid to Brag
When selling the car, it is very important to be upfront and honest about the vehicle's history. If there were any accidents or major repairs in the past, the seller needs to know. This doesn't mean that you need to complain about all the reasons you don't like the car. A successful salesperson always focuses on the positive aspects of things, not just the negatives. Point out the specifications and amenities that made you want to buy the car in the first place. If you aren't sure what to say, look at the vehicle manufacturer's website or the owner's manual for ideas.
Selling a car can be a lot of work, but it is often worth it. When a buyer decides not to buy your car, don't give up hope. Often a few simple changes and the right pricing and advertising will make it likely that a new, serious buyer will turn up in the near future.