In today’s digital world, a significant chunk of commercial marketing is conducted online. Customers are constantly online and researching their interests, needs and wants. Thus, having an online presence in the form of a website can enhance business value for an organisation greatly. Customers want to see your products and services before making a decision to purchase from you.
It is still bewildering to us that a sizeable percentage of businesses, especially local and small ones, have still not invested in a company website.
Gumtree gives you a rundown on the benefits of having a company website:
It is still bewildering to us that a sizeable percentage of businesses, especially local and small ones, have still not invested in a company website.
Gumtree gives you a rundown on the benefits of having a company website:
- The increased visibility a company website provides is an excellent marketing opportunity.
- A website is less expensive to modify and utilise for marketing purposes as compared to traditional media such as print and television.
- Using Google Analytics and other statistical tools on your website can give you a better understanding of your customers, making it easier to market specifically to them.
- Having a well-structured, user-friendly website can provide credibility to your business.
- A website can be an important tool to offer better customer service.
- If you have tangible products to sell, your website can include a shopping/transactions page for easy purchase.
- Using SEO strategies can ensure your website appears at the top of Google’s result pages, thereby, resulting in extra revenue and visitors.
- Your website can include customer testimonials and positive reviews, which in turn can transform potential customers into paying customers.
- A website is not just for products and services but also for fun and useful content for your customers including videos, GIFs, news, and pictures.
