Experienced Liquor Sales Representative

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General Details
Advertised By:Agency
Company Name:CV Desk
Job Type:Full-Time
Employment Equity:Non EE/AA

Experienced Liquor Sales Representative

Job brief:

We’re looking for a results-driven Liquor Sales Representative to actively seek out and engage customer prospects.

What does a Liquor Sales Representative do?

You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels, and profitability.

Key Responsibilities:

  • Present, promote, and sell the company’s alcoholic products (dry gin, whiskeys, and bitters) using solid arguments to existing and prospective customers.
  • Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
  • Establish, develop, and maintain positive business and customer relationships.
  • Reach out to customer leads through cold calling.
  • Execute trade initiatives ensuring that volume and activation targets are achieved consistently.
  • Expedite the resolution of customer problems and complaints to maximize satisfaction.
  • Achieve agreed upon sales targets and outcomes within schedule.
  • Ensure that all opportunities are identified to maximize business portfolio growth.
  • Contribute towards the achievement of key brand volumes/objectives/strategies and distribution targets set and communicated on a quarterly/yearly basis focusing on strategically important leading and priority brands.
  • Possess a passion and understanding of dry gin, whiskeys, and bitters allowing you to maximize shares at key outlets.
  • Coordinate sales efforts with team members and other departments.
  • Analyze the territory/market’s potential, track sales, and status reports.
  • Supply management with reports on customer needs, problems, interests, competitive activities, the potential for new products, and routes that were covered for the day and new verifications & outlets signed up.
  • Keep abreast of best practices and promotional trends.
  • Continuously improve through feedback.
  • Perform other duties as requested by management and the business.

Inherent Requirements:

  • Proven work experience of at least 4 years as a Liquor Sales Representative.
  • Excellent knowledge of MS Office.
  • Familiarity with BRM and CRM practices along with the ability to build productive business professional relationships
  • Strong commercial ability to make good judgments and take quick decisions.
  • Highly motivated and target driven with a proven track record in liquor sales.
  • Excellent selling, communication, and negotiation skills.
  • Prioritizing, time management, and organizational skills.
  • Ability to create and deliver presentations tailored to the audience’s needs.
  • Relationship management skills and openness to feedback.
  • Marketing degree or equivalent required.

Remuneration: This will be discussed at the interview. | Start date: 01 October 2020 | Location: JHB CBD

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CV Desk (Pty) LtdMember since 2017
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