Marketing Manager

2 years ago4270 views
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General Details
Advertised By:Agency
Job Type:Contract
The marketing manager is responsible for managing and coordinating the complete on-site marketing function, defining, and maintaining Somerset Mall’s Marketing plan. Formulating and implementing sustainable marketing and brand strategies, public relations and communication strategies, and policies while managing the marketing and staff’s key outputs and representing centre management. Development of the centre’s annual marketing strategy and budget.
Compile a comprehensive marketing strategy in line with centres objectives and research results on an annual basis.
Compile the marketing budget in line with annual marketing strategy.
Manage the execution of the marketing strategy on a daily basis.
Manage and control the marketing budget and expenditure in line with marketing activities.
Development and implementation of the Centre’s brand strategy
Coordinate the creative campaigns developed for the centre’s brand (driven by the REM), centre and event/promotion specific
Oversee PR outputs to ensure ongoing efforts to secure publicity to maximise exposure for the centre.
Regular development and dissemination of press releases to targeted media.
Regular meetings with key journalists and/or media contacts to build relationships.
Establishing key media contact details.
Develop and implement an effective crises communication management plan and ensure all management role players are trained effectively as detailed by the plan.
Exhibition and indoor/outdoor
Manage the exhibitions and indoor/outdoor sales strategy and implement.
Ensure that income targets are met and potentially exceeded.
Ensure that all exhibition displays and activities are in line with centre regulations and
reflect positively on the centre’s brand.
Manage contractual SLA’s of any external media agencies appointed by the centre to drive
sundry sale income.
To implement the necessary controls and procedures to ensure that the sales function is
effective and result-driven.
CSI programme
Development of CSI strategy in line with marketing plan and marketing strategy.
Implementing the centre’s CSI strategy.
Implementation of all CSI events as determined by partnerships or the strategy.
Tenant programme
Ensure the effective implementation of a formal tenant relationship plan in line with the strategy.
Implement the tenant induction process and effectively offer marketing support and promotion of all new stores opening in the centre.
Initiate tenant training, workshops and service audits where required and implementation of an awards programme if part of strategy.
Ensure effective communication plan including regular tenant newsletters and updates – digital and direct.
Meet with regional retail contacts and majors regularly to share strategy information, gain retail trend information and encoura

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