Merchandiser - Ad posted by Nazia Raffik
Collaborating with suppliers, manufacturers, and stores to ensure proper execution of plans
Creating and organizing promotions and advertising campaigns
Managing the educational materials for training employees
Managing layout plans of store and maintain inventory of products
Gathering information on market trends and customers’ reactions to products
Analyzing sales figures - reporting growth, expansion, and change in markets
Attention to Detail
Aside from having a bit of a creative side for store layouts, merchandisers must also have a keen eye for detail. The day-to-day responsibilities require merchandising reps to know what the market trends are and how customers tend to buy products. Understanding and predicting these major details allow merchandisers to make the fundamental decisions of what a promotion should be and where a certain product should go in the store. All of these aspects come together to make for the best shopping experience for the customer.
Written and Spoken Communication Skills
Having well-developed communications skills is non-negotiable for a merchandiser, since every day involves collaborating with suppliers, manufacturers, and stores. Some days may be spent in the office writing emails, making calls, and drafting sales reports, while other days are spent in the field negotiating with suppliers and training junior staff at store locations. Merchandisers need both skills in order to build professional and long-lasting relationships with all of these individuals.
Working Under Pressure
Consumer markets are constantly changing every day, meaning deadlines can be tight for merchandisers. This role is often a demanding one that will keep reps on their toes every day, so keep in mind that organization and working well under pressure are key to succeeding in this field.
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