SALES MANAGER

SALES MANAGER (FMCG) / EAST LONDON – To achieve and maintain daily, monthly targets across all GT outlets within assigned routes, new business development, as well as maintaining existing Client Base. Must have a valid code 08 Driver’s license, and be flexible, and available on week-ends.

Required Skills & Competencies

Strong field-sales leadership experience

High proficiency in Microsoft Excel for reporting, and data analysis

Ability to enforce operational standards and direct team discipline

Excellent negotiation and customer-relationship skills

High accountability, reliability, and attention to detail

Strong understanding of merchandising and FMCG sales practices

Proficient in reporting, documentation, and data-driven decision-making

Key Responsibilities

Sales & Route Control

Execute and monitor all daily sales activities across GT routes; Ensure accurate route sheets, order accuracy, and disciplined execution from the sales team; Maintain consistent store standards, including pricing, display quality, stock rotation, and branding compliance.

Chain Store Growth & Management

Visit each major chain-store customer twice per month; Check and document pricing, display quality, returns management, and product range; Negotiate increases in range or order quantities and document outcomes; Submit a monthly Chain Store Volume Report comparing current vs. previous month results with actions taken to drive growth.

Team Leadership & Development

Supervise Sales Representatives and Driver-Sales staff; Conduct daily morning briefings and end-of-day debriefings; Enforce completion of all daily operational documents, including route sheets, orders, and WhatsApp Snapshot Reports; Take immediate corrective or disciplinary action where performance gaps or absenteeism occur; Train staff in pricing, merchandising, and customer engagement; Collaborate daily with Dispatch and Telesales departments to prevent double deliveries, correct order issues, and resolve system discrepancies; Investigate and immediately correct any store overpricing or misuse of Fresh Bake branding; Ensure all SOP acknowledgements are signed and up to date; confirm and document training comprehension; Enforce all SOPs, including - Sales Growth Plan SOP, Order Desk Daily SOP, Promotional Material SOP (branding control), Price Adjustment Policy

Reporting & Verification

Daily: Submit a Snapshot Report with photos, list of stores visited, issues identified, and actions taken.

Weekly: Provide a Consolidated Sales Report (MTD/YTD vs. targets) every Saturday by 17:00.

Monthly: Submit route cost and fuel report, route/store profitability analysis, and progress summary by