Social Media Coordinator

Job Purpose:

To ensure effective social media content and campaign strategy and production through the creation of digital content for a variety of communication channels, from conception to completion.

Job Objectives:
Drive the conceptualisation and creation of digital content for social media channels and group websites through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia content
Contribute forward-thinking content ideas that help amplify the group’s reputation among target audiences through experimenting with new formats, techniques and creative strategies
Collaborate with internal and external stakeholders to identify new stories, trends, and opportunities to create content and campaigns
Assist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and on budget
Create and manage a database of visual assets across all brands within the organisation
Assist with ad-hoc design projects, including PowerPoint presentations and materials development
Create and pitch effective campaign ideas needed to ladder up to the envisioned marketing pitch (the big idea) whilst ensuring integration with the broader marketing plan involving all other media channels
Develop content and campaign strategies that cut major social media outlets (Facebook, Facebook Live, Instagram, Snapchat, Pinterest) and across digital formats
Design content for organic posts as well as paid formats ensuring up-to-date social media ad formats
Manage internal and external videographers / photographers / editors and internal graphical designers to plan and produce professional shot content
Capture video and photos at live events or stage ad-hoc shoots in the relevant environments as and when required and when the opportunity arises
Ensure that all content or language published to group’s social media platforms adheres to group’s
Knowledge:
Digital and social media formats
Full MS Office suite
In-depth knowledge/experience with all major social media platforms and Experience producing social-first content on one or more social media platforms


Skills:
Strong project management skills
Able to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional team
Ability to take direction
Ability to understand group’s identity, core target audience and layer onto that own creativity and fresh content ideas
High level of organization
Attention to detail
Strong writing skills
Experience:

Essential
2-4 years professional experience
Experience in graphic design, photography and image editing;
Experience with PhotoShop and InDesign
Desirable
Some video production experience
Education:

Essential
Grade 12
Desirable
Bachelor’s Degree