Retail Strategy Manager (Shopper Marketing) - Durb

CORE PURPOSE OF THE JOB



The Retail Strategy Manager will oversee strategic retail initiatives that will support the development of growth plans and profitability goals within the Company. Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for client. Responsible for enhancing the strategic partnership with key client by delivering relevant actionable insights, and strategic leadership.



· Developing a shopper marketing strategy for client based on shopper insights.

· Tailoring shopper marketing campaigns according to insights from consumers.

· Overseeing beginning to end multi-channel shopper marketing campaigns.

· Developing point of sale for use in store

· Project management of various marketing campaigns.

· Delivering activation plans that span the entire shopper journey.

· Tracking and reporting results of various in store marketing campaigns.

· Managing brand budgets and maximising return on investment.



REQUIREMENTS

Degree or diploma equivalent in Marketing ESSENTIAL

Minimum 5-10 years experience in Marketing

A background in Project Management and Marketing Management would be advantageous.

SA Citizens only

Must be Criminal Clear

Must reside in Durban or be willing to relocate

Experience

Must have assumed a leadership role within a Creative Department/Agency.

Ideally should come from an advertising or marketing background

The candidate should have significant creative design experience as well as considerable knowledge of the retail market.

Has experience relative to conducting creative pitches to customers.

Behaviours, Knowledge, Skills and Attributes

Must be an exceptional thinker and visionary in thought

Excellent design skills, including typography, layout, colour and conceptual

Strong communication, inter-personal, leadership skills

A keen understanding of people, management processes, and customers needs

Must be customer focused and flexible with good relationship-building skills

Work with multiple projects under strict deadlines

Candidate must be creative, imaginative, persistent, and able to communicate their ideas in writing, visually, and verbally.

Must be well-read, open to new ideas and influences and quick to react to changing trends.

Good business sense and sales ability with strong presentation skills.

Great collaborative skills, rigorous analytical skills and strong creative drive

Technical skills

Strong technical ability in conceptual and structural design

Ability to develop project plans, schedules, work breakdown structures and to lead and coordinate projects.

Skilled in organizing resources and establishing priorities.

Familiar with Apple Mac and Microsoft Office