DIGITAL MARKETER - SEO SPECIALIST - UMHLANGA

Job Description

Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Google My Business optimization
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Must be willing to also work within the various digital marketing functions (email, SMS, Affiliate marketing, web development, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Reviewing and analyzing client sites for areas that can be improved and optimized
Research competitors and provide suggestions for improvement
Regular audits, both large and small
Identify the latest trends and technologies affecting our industry. Keep abreast with best practices
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, SEM Rush, Link Research tools etc)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO and SEM