Brand Specialist

*Reference: DUR002412-SN-1* Our client, a well known Pharmaceutical organisation currently seeks an experienced Brand Specialist to build and maintain the corporate and product brands and to assist the Marketing Manager in all activities related to the brand to maximise sales. *The Person:* * B.Sc (Pharm) / B.Pharm or equivalent. * Post Graduate qualification in Marketing or Communications. * Minimum 5 years working experience. * Preferably at least 2 years’ experience in a sales, product management, branding or advertising role. * Digital marketing experience. *The Job:* * Develop marketing materials that adhere to all regulatory requirements whilst ensuring they are of maximum benefit to the Sales team: * Develop product leave behinds, detail aids for use by Sales team in accordance with defined brief; * Identify and select relevant literature to be used as references for promotional material or training material for Sales team; * Oversee the production and receipt of printed marketing materials; * Identify promotional items for use as give-aways by the Sales team; * Co-ordinate distribution of promotional material to Sales team; * Close liaison with the Sales team to assess customer response to promotional material and to ensure that the printed promotional material is used optimally; * Create marketing training material for RCA certification in relation to relevant business/brand strategies. * Internal corporate branding: * Prepare internal marketing material for inclusion in internal communications; * Prepare and update company employee features/testimonials (for website re-design & social media platforms); * Develop annual plan of activities to strengthen the corporate brand (internal); * Prepare relevant CSR campaigning associated with special awareness days. * Social Media Liaison: * Manage and maintain all social media material and features (including LinkedIn, Instagram and Facebook; * Compile social media features as well as related campaigning for CSR events (internal and external); * Compile Social Media SOP and update/upkeep of the document. * Train the relevant teams/employees on the Social Media SOP. * Prepare annual statistical analysis report for the social media activities/campaigning. * Translate corporate brand and product brand objectives into brand strategies: * Develop annual plan of brand activities; * Provide input into annual Marketing Plan; * Generate creative ideas to create, build and enhance product brands; * Identify potential opportunities for brand awareness/promotion and make recommendations to Marketing Manager; * Ensure all elements of the product are consistent with the brand; * Suggest new content for website. Develop copy for inclusion on website. * New product evaluation, competitor and market intelligence: * Analyse sales, competitor activities, sales team reports/notes to ensure continued understanding of the market and customer’s needs; * Researc