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The Encyclopaedia of Brands & Branding in South Africa
R 490
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5 years ago595 views
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The Encyclopaedia of Brands & Branding in South Africa published by Affinity Advertising. The 2008 edition comprises 359 pages of multi-page brand profiles and case studies, local and international brand surveys with narrative insights and overviews, plus a significant number of specially written articles bringing it all together. The essential “owner’s manual” for everyone involved in the discipline of marketing and branding. Condition: very good, a coffee-table book (hardcover). Price R490
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Hellobooks Anna
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