Julian Birkinshaw & Kenn Mark Key MBA Models

Key MBA Models by Julian Birkinshaw and Kenn Mark. Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy, Business Economics, Finance, Decision Science, Accounting, Operations, Marketing and Organisational Behaviour. Condition: like new. Price R290. Can be couriered to any place in South Africa at an additional cost