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Basics of Entrepreneurship
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Marketing Textbooks:
(Please send a request to 0822530669 to confirm any other textbook availability)
- Global Marketing, 10th, Green
- Marketing, 13th, Lamb
- Achieving Experience, A Marketing Science and Digital Analytics Handbook, Wheeler
- Social Media Marketing, A Strategic Approach, 2nd Edition, Barker
- Principles of Marketing in the Digital Age, 1st, Tuten
- e-Marketing, the essential guide to marketing in a digital world, 6th Edition, Stokes
- Essentials of Marketing, 5th Edition, Cant
- Digital Marketing, Planning, Optimizing and Integrating Online Marketing, 5th Edition, Chaffey
- Digital Marketing, Strategy, Implementation and Practice, 7th Edition, Chaffey
- International Marketing Strategy, Analysis, Development and Implementation, 8th Edition, Doole
- Consumer Behaviour, 4th Edition, Brijball
- Consumer Behaviour and Analytics, 2nd Smith
- Consumer Behaviour, 5th, Solomon
- Contemporary Retail and Marketing Case Studies 2nd Edition, Nieuwenhuizen
- Sustainability Marketing, A Global Perspective, 2nd Edition, Belz
- Business to Business Marketing, 2nd Edition, Makhita
- Marketing Management, A South African Perspective, 4th Edition, Cant
- Marketing, An Introduction, 14th and 15th Armstrong, Kotler
- Marketing 4.0, Moving from Traditional to Digital, Kotler
- Marketing Management, 15th and 16th, Kotler
- Marketing Strategy in the Digital Age, Kotler
Kellogg on Marketing, 3rd, Kotler
- Essentials of Services Marketing, 4th Edition, Wirtz
- Essential Guide to Marketing Planning, Burke Woods, 4th Edition
- Essential of Marketing, 5th Edition, Cant
- Global Marketing, 8th Edition, Hollensen
- Marketing Communication, An Integrated Approach, 2nd Edition, Koekemoer
- Marketing Management a Decision Making Approach, Venugopal, 2010
- Marketing Value Chain, Makhita
- Public Relations, Theory and Practice, 2nd Edition, Fourie, Cant
- Product and Price Management, Bothma
- Principles of Marketing, 17th,18th and 19th Editions, Kotler
- Relationship Marketing and CRM, 4th Edition, Tait
- Services Marketing, A Contemporary Approach, 3rd Edition, Boshoff
- Strategic Marketing, Cravens. 9th Edition
- Strategic Marketing, 2nd Edition, Wiid
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