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The fortune at the bottom of the pyramid book by c k prahalad

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1 year ago169 views
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Location:
Kenilworth, Southern Suburbs
For Sale By:Owner
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The concept of the fortune at the bottom of the pyramid originally appeared as an article by c k prahalad and stuart l hart in the business journal strategy+ business [1][2] the article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world it makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid' according to bill gates, it "offers an intriguing blueprint for how to fight poverty with profitability "
Id Subtitle 1278084714
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Fernando Tolosana
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