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Understanding Business by Nickels, Mchugh and Mchugh

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Understanding Business by Nickels, Mchugh and Mchugh2008Understanding Business - 8th Edition - International Ed. Nickels; McHugh, 2008Part 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter 2: How Economics Affects Business: The Creation and Distribution of WealthChapter 3: Competing in Global MarketsChapter 4: Demonstrating Ethical Behavior and Social ResponsibilityPart 2: Business Ownership: Starting a Small BusinessChapter 5: Choosing a Form of Business OwnershipChapter 6: Entrepreneurship and Starting a Small BusinessPart 3: Business Management: Empowering Employees to Satisfy CustomersChapter 7: Management, Leadership, and Employee EmpowermentChapter 8: Adapting Organizations to Today's MarketsChapter 9: Producing World-Class Goods and ServicesPart 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 10: Motivating Employees and Building Self-Managed TeamsChapter 11: Human Resource Management: Finding and Keeping the Best EmployeesChapter 12: Dealing with Employee–Management Issues and Relationships Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13: Marketing: Building Customer RelationshipsChapter 14: Developing and Pricing Products and ServicesChapter 15: Distributing Products Quickly and EfficientlyChapter 16: Using Effective Promotional TechniquesPart 6: Managing Financial ResourcesChapter 17: Understanding Financial Information and AccountingChapter 18: Financial ManagementChapter 19: Securities Markets: Financing and Investing OpportunitiesChapter 20: Understanding Money, Financial Institutions and the Federal ReserveBonus ChaptersBonus Chapter A: Working Within the Legal Environment of BusinessBonus Chapter B: Using Technology to Manage InformationBonus Chapter C: Managing RiskBonus Chapter D: Managing Personal Finances (More ads from this seller)
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