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Relationship Marketing and CRM - Fourth Edition
R 300
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2 years ago202 views
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Description
Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers.
Id Subtitle 1050204473
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Vape Africa
Selling for 15+ years
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