Permanent Brand Coordinator
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General Details
Advertised By:Agency
Job Type:Full-Time
Description
Established Sales and Promotional Company based in Blackheath has a position available for a Brand Coordinator
The suited candidate will be tasked with increasing product sales, improving market share and creating a lasting brand impression among consumers. He / she will monitor market trends and oversee promotional and marketing activities to ensure the right message is delivered for each brand, its product and its service. The position will work in conjunction with and report to the marketing manager of the company.

Duties:




Create a brand strategy, style guides, brand guidelines, brand vision and value proposition for short as well as long term for each brand


Plan, present and execute complete marketing campaigns with elements such as e-newsletters, social media posts, website elements, imagery and or videography and artwork per brand


Plan, present and execute all communications through all channels and platforms, including in-store, online and social media to ensure that products and services meet customers’ (stores and end-users) expectations and to build the credibility of the brands


Plan, present and execute new product launches through all channels and platforms


Plan, present and execute product / seasonal promotions through all channels and platforms


Create, present and manage promotional content to establish and maintain product branding, brand consistency campaigns and promotional activities


Brief graphic designer and web developer on all campaign content to be designed and uploaded


Analyse the success of marketing campaigns and report to marketing manager on each campaign


Managing the approved budget for advertising and promotional activities


Compile, report and manage competitor and customer insights analysis


Analysis of sales forecasts and relevant financials and reporting on product sales


Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends


Work in conjunction with key customers, support office, sales agents, marketing manager, sales manager and company directors to optimise all marketing activities


In conjunction with marketing manager, organise events such as product launches, exhibitions, trade shows, product demonstrations, training sessions, customer involvement activities, photo shoots and videography for each brand



Additional duties:


Company, products and lifestyle potography

Key skills:




Attention to detail


An understanding of trends and an ability to respond to customers’ wishes within brand parameters


Creativity and an ability to produce innovative and original ideas


Team working skills


The ability to manage approved and set out budgets


Written and verbal communication skills


Experience with and a clear understanding of market research


Time and project management skills, including the ability to work on multiple projects at the same time


An ability to think strategically and come up wit...


Job Reference #: SW002223/LN

Id Subtitle 667131440
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Website: http://www.helderbergpersonnel.co.za
Helderberg PersonnelMember since 2017
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Website: http://www.helderbergpersonnel.co.za