Digital Marketing Specialist

A unique opportunity to be the go-to digital marketing expert to the advertising and PR global team of a well-established organisation and to build their digital marketing presence in Africa.  This is remote position that would involve travel to Malawi, Zambia and Zimbabwe. 

Key Responsibilities: 

• Build and manage the digital marketing solution vision and technical roadmap, delivering process enhancements and solutions on time and at a quality essential to supporting business marketing objectives.
• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Lead strategic technical initiatives within the group, partnering with developers to optimize web traffic, conceptualize and produce web content and promotional campaigns.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Capture business needs across Business Units and translate those needs into processes, technology and data solutions capable of scaling to meet demand.
• Identify and integrate solutions across CRM, marketing tech, advertising tech and supporting solutions stack focused on streamlining operations and ensuring data efficacy for accurate targeting and measurement.
• Oversee overall governance of data and data analytics across the marketing organization, systems and tools.
• Manage migrations and lead continuous improvement of data governance and data integrity.
• Manage vendor relationships directly or in partnership with other stake holders ensuring that the vendor is aware of and operating in line with Full Circle business needs and expectations.
• Create and manage training programs for system and tools ensuring team members know how to leverage the solutions to meet their objectives and streamline their work.
• Develop and maintain strong internal relationships, nurturing an enablement environment where team members look to you for solutions to streamline their work and improve overall program performance.
• Advocate for solution and process adoption across the group, partner with leaders and team members to infuse solutions into their work and make improvements in marketing data and measurement.

Key Requirements

• You have a degree in Marketing, Business Administration or related field
• You have prior experience in a similar role
• You have good knowledge and hands on with SEO, data analytics, social media marketing, email marketing, CRM, marketing automation and digital marketing analytics tools such as Google Analytics...
  
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