NATIONAL RESTAURANT FRANCHISE SEEKS SOCIAL MEDIA MANAGER

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General Details
Advertised By:Private
Job Type:Full-Time
Description

1. SOCIAL MEDIA

- Manage and develop content for social media pages which, maximise reach, delivers on brand objectives and ensure social media marketing objectives on the respective Social Media platforms – Facebook, Instagram, Twitter, YouTube and other relevant platforms.

- Create digital strategic marketing and communications plans for each social media platform.

- Identify key market needs and challenges, recommend and adapt new strategies.

- Manage, maintain and grow the company’s presence through Instagram, Twitter, Facebook and other strategically relevant online platforms.

- Manage Social Media Monthly budget & spend.

- Activate business presence through continuous Social Media activities (Promotions, Competitions, Campaigns).

- Interact with customers and fans in real time on social media platforms and act as a liaison by participating in conversations, answering questions, and mediating feedback).

- Use measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

- Keep content fresh and trending by staying on top of current trends in social media, and applying those principles and strategies to the brand.

- Execute and manage paid social media campaigns on social channels.

- Use the Media tracking software to monitor social media activity, monthly reporting and responding to customers.

2. DIGITAL, PR & MEDIA:

- Skills in PR and Digital Marketing advantageous, but not a requirement.

- Writing Press Releases for all relevant activations, events and projects that are planned; liaising with local media to set up press opportunities & managing a media database.

- Working alongside the Web Designer to upload content and ensure all relevant marketing projects are online and digitally up to date.

- Ability to handle multiple accounts across the business social media platforms.

- Support to the Marketing Manager on any on-going tasks relating to the Marketing Department, including attendance at Western Cape events, Activations & Public Relations matters.

- Perform all tasks as handed over by Marketing Manager.

3. QUALIFICATIONS:

- Proficiency in many social media platforms including Facebook, Instagram, Twitter, You Tube, Trip Advisor (advantageous), Google, Hootesuite / Buffer (or a similar social media software).

- Ability to write Copy, Press Releases and dealing with Media advantageous.

- Ability to handle multiple accounts across the social media platform

- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Salary R18,000 depending on experience

To start as soon as possible. Please send your CV, with contactable references to hr@cubana.co.za. Write Social Media in the subject box.

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