Marketing Manager

Marketing Manager

Role Purpose

We are seeking a dynamic marketing professional to lead the end-to-end marketing function for the intermediated portfolio. This role is responsible for developing and executing marketing strategies that align with the broader business units objectives.

The successful candidate will design and implement targeted programmes and initiatives to drive profitable growth across our intermediated channels, including Independent Financial Advisers (IFAs), Business Development Consultants, Strategic Partners.

Responsibilities and work outputs

Marketing management:

• Design, implement, support and drive marketing and brand strategy in the intermediated channel that delivers established business objectives in collaboration with peers and colleagues.
• Develop marketing programs for sales growth and revenue enhancement for the intermediated channel
• Drive development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, market intelligence and profitability in the intermediated channels
• Through disciplined project management: engage, monitor, influence and work closely with the marketing value chain to deliver high quality marketing initiatives.
• Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the business development activities.
• Establish mechanisms to support the building of relationships with existing and prospective intermediaries, strategic partners and industry bodies.
• Understanding and interpretation of market insights and business context to influence marketing strategy and communication plans for the intermediated channel.
• Partner and interact with vendors to supply marketing supporting concepts.
• Collaborate with sales and distribution, product, marketing and creative teams to drive the appropriate marketing and communication solutions to the intermediated channel.
• Give input to the marketing standards and guidelines for the function that drives consistency in brand messaging and differentiation in the intermediated channels.
• Report on performance of marketing campaigns, gain insight and assess against goals.

Finance and Budgeting:

• Manage portfolio budgets, balancing the requirements for the portfolio objectives and optimal use of the brand funds for overall Marketing impact.
• Identify opportunities to enhance cost effectiveness and increase operational efficiency continuously.
• Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

Culture and peop