Dialler Strategy & Campaign Operations Specialist

The Dialler Strategy & Campaign Operations Specialist is responsible for the end-to-end design, setup, optimisation, and performance management of outbound dialler campaigns across lead generation and debt collection portfolios.

This role manages all outbound dialler activity within Omni and Vicidial, ensures accurate integration and data flow into Excalibur CRM, and drives campaign efficiency through strong analytical insight, configuration expertise, and operational alignment.

The specialist acts as the central owner of dialler strategy—combining technical knowledge, performance monitoring, and data-driven decision-making to ensure maximum contractability, agent productivity, and campaign success.

Key Responsibilities

1. Dialler Strategy & Campaign Configuration

• Architect, configure, and deploy outbound campaigns on Omni and Vicidial based on business objectives.
• Select and implement optimal dialling modes (predictive, power, preview, blended).
• Build call flows, scripts, dispositions, time rules, and campaign logic aligned with operational targets.
• Ensure campaign setups support both lead generation and debt collection frameworks.

1. End-to-End Lead Management

• Manage the full lead lifecycle: importing, validating, cleansing, mapping, segmentation, and assignment.
• Optimise lead prioritisation, recycling, and penetration strategies to maximise contactability and conversion.
• Maintain and troubleshoot lead integrations between diallers and Excalibur CRM.
• Monitor lead quality and make recommendations to improve targeting and data value.

1. Campaign Performance Management

• Track real-time dialler metrics (connect rate, drop rate, RPC, agent utilisation, pacing efficiency).
• Identify gaps, troubleshoot issues, and adjust strategies for improved performance.
• Drive hour-by-hour optimisation to ensure campaign goals are met.
• Ensure outbound campaigns run within legal and compliance boundaries (POPIA, NCA, Do Not Call principles).

1. Reporting, Analytics & Insights

• Produce daily, weekly, and monthly dialler performance reports.
• Provide insights and recommendations to management and operational teams.
• Analyse disposition trends, agent performance, and campaign effectiveness.
• Build performance dashboards and forecasting models for outbound campaign planning.

1. Dialler & System Administration

• Maintain system integrity, perform campaign audits, and ensure optimal dialler functionality.
• Manage user profiles, permis
  
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