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If you are looking for a place ad for your business or professional service in South Africa, there are a number of options at your disposal. Depending on what your budget is, you may choose to use one or more of the following: newspaper ads, radio ads, television ads, or online ads. Your choice of medium may also be affected by your target demographic or technical skills. The following guide offers a quick rundown of these options and how they can benefit you and your business.
Newspapers are one of the oldest forms of advertising in the world. Businesses all over South Africa place ad in newspapers and garner new customers. When setting up a contract with a given newspaper, you will be given several options to choose from that will affect your price. Page placement and add size are the most common determining factors. You should try to choose a page that will either get a high number of reads or will appeal to your chosen demographic. For instance, an entertainment-focused business would want to put ads on the entertainment page of the paper.
Another common form of advertisement is radio ads. These ads are particularly useful for local businesses, as each radio station already caters to a local demographic, rather than the broader audiences of some newspapers. As with newspapers, you will have choices that affect price. This includes both airtime and the length of the ad. You will also need to choose between a pre-recorded ad or a simple script to be read by a radio host.
Probably the most expensive form of advertising comes on the television. However, these ads also have high returns and visibility. In addition to the standard airtime and length costs for television ads, you will also have production costs to think about. Higher quality ads will generally garner higher returns, although good ideas can often go a longer way. You may consider hiring a consultant to help make your ad shine.
Online AdsThe newest and cheapest form of advertisement is the online ad. While some sites require paid advertisements, there are many locations online where you can post ads for free. The downside to free ads is that you will be competing with many other users for attention.
Each of these ads have their own strengths and weaknesses. Choose the option that fits your needs.