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Business-to-Business in Durban

Companies that deal with business-to-business in Durban can provide advantageous opportunities when they produce quality products or services. Business customers will be ordering in large volumes infrequently. Business-to-business companies will not need to hire as many educated professionals, but they will need more cheap labour, such as factory workers. Common business-to-business companies include wholesalers and office furniture providers.


A wholesaler can be a distributor that purchases directly from the manufacturers, or a wholesaler can be a company that purchases directly from a distributor. Their business customers are not necessarily smaller businesses with small budgets. The business customers are simply looking to purchase a certain number of items in bulk. They either lack the capital or desire to open an account with the manufacturer or distributor because of minimum order requirements. The lower the wholesalers minimum order requirements are, the more sales he will get. The company's order requirements should complement its manpower. Many business customers will be reselling the goods, and they will have to make their profit somehow. They will be looking for low prices.

Office Furniture

An office furniture company can be quite profitable because companies are willing to look past price. This is because the benefits of comfortable furniture can help increase worker efficiency. An example of this is a 24/7 task chair. Its goal is to provide a chair that a computer desk worker could comfortably sit at all day. These chairs can cost well over R9 000 per piece. Another reason businesses are willing to pay more is longevity. This furniture will be used constantly on a daily basis. If the furniture business uses high quality materials that will last long, then their customers will be willing to pay more now to save in the future.

A business-to-business company comes with the benefit of customers willing to pay more for quality. However, some industries attract business customers simply looking for cheap goods. With some businesses, the company does not make the order until the business customer orders it. This is a huge advantage because there will be less unsold material. This would not be a realistic approach with a business-to-customer approach because of the volume of customers. Although businesses are willing to pay more, they will still be looking for a deal. If you choose a company that deals with business-to-business in Durban, then it would be beneficial to have business, negotiation and marketing knowledge.