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EXPERIENCE & QUALIFICATIONS: As an integral part of the Marketing and Commercial team, the Brand Manager is responsible for the delivery and execution of the brand strategy for the Portfolio. To manage and build strong profitable and identifiable brands that are powerful with distinctive propositions to customers and consumers.Appropriate tertiary qualification would be advantageous3 -5 yrs Brand/Trade Marketing experience in the Liquor industry Extensive experience and/or qualification in relation to the On-Trade is ESSENTIAL Experience in Mixology and drinks/cocktail/menu building is essential Intimate knowledge of the South African Liquor Landscape , i.e. On-Trade/Main MarketBudget Management and cost containmentResearch interpretation, tools and usageCompetitive analysisConsumer insight and understandingInfluencing skills, with a level of comfort in working across levels and functions within the organization.Brand Management Development of brand plans utilizing market insights, Brand positioningNurture the relationship between the Company and the related brand strategyEmbed the Company Category Vision into Brand Plans to ensure it is utilized as a competitive advantageSetting activity plans based on a clear outcomes and brand strategy based on an 18-month rolling plan outlining activity by channelCustodian of the Brand DNA, asset provision and consumer / brand healthWork in conjunction with trade marketing to ensure seamless distribution of marketing material to the regions.Monitor & report monthly volume progression and liaison with regional sales to understand tradeMeasurement & evaluation Review and measure A&P effectiveness, Competitor review and impact to the brand.Weekly, Monthly and Quarterly reporting to different levels of management.Provide agencies with the information for them to deliver against brand standards.Ensure all activities developed within the legislated marketing guides and meets the ARA principles.Performance management of and strong ROI measurement for all investmentEffective use and management of Consumer insight research and other research tools to strengthen Brand performance.Establish a close working relationship with commercial teams in order to apply sales feedback effectively to assist commercial teams in achieving and exceeding target volumes for the brand.Training/Brand Awareness In collaboration with Bartending Academy Team, arrange and manage regular promotional and awareness initiatives events such as Bar Shows, tastings and brand building sessions with key customers, consumers and media.Training of internal/external stakeholders, including but not limited to redistributors and Key account partnersWork in close collaboration with the Amsterdam team in conjunction with the local team to manage all South African linked social media communication is corresponded to appropriat https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMTA5XzY3NzAyX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1167120&xid=1109_67702

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Integrated Account Manager: FMCG & Alcohol

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Previously disadvantaged candidates will be given preference.A creatively led, integrated advertising agency’s Johannesburg office is on the lookout for an experienced Integrated Account Manager for this hybrid role. While this is an integrated role at a traditionally ATL agency, Digital experience is crucial. The agency also focuses on in-store and promotional work. The role will see you managing the daily running of some key FMCG/Alcohol/OTC accounts while also ensuring consistent strategic direction, the achievement of financial targets and complete client satisfaction. This role will report into the Account Director or BUD. Don’t miss out on this exciting opportunity. Apply today!Please note: This is a hybrid, remote working role and candidates must be Joburg based in order to be on-site when required.Responsibilities Managing all aspects of selected accounts/brands awardedBuilding and maintaining relationships with Clients (Brand team, Trade Marketing, and the General ManagersGenerating work and turnover from the relationships builtTaking briefs and converting them into workable internal agency briefsOverseeing, reviewing, and presenting costings, and managing the distribution of invoices and collection of paymentsAssisting in the management of the complete process (on time and in budget), from brief to delivery of finished materials, of all campaign elements (includes liaising with suppliers, studio, and all relevant stakeholders, managing Clients through campaigns, and delivering post-campaign analysesProposing proactive work to Clients to supplement turnoverParticipate in Company activities – brainstorms, meetings, functions, events, and so forthActively participate in and contribute to key Client activities – brand audits and competitor reviews; their brand strategy process; their brand plan processSource and secure new business (if and when the workload allows).RequirementsThe successful candidate must have/be:Relevant qualification3-5 years recent advertising agency experienceIntegrated and Digital experience – a mustFMCG/Alcohol/OTC experience – preferredPositive, can-do attitude Enjoys working through/discovering solutions, someone who takes a problem with the mindset of “we can make this work”, “we can fix this”Open to taking instruction/direction from her teamTeam player – so always willing to help and assist even if it’s not expectedGood energy, open personality, and not shy to have a conversation with Junior and more Senior ClientsAn informed opinion Passionate about making a difference/doing good workA sense of pride – in who they are and the work they doHonest and reliableJohannesburg basedOwn transport – essential.Should you not receive a response wi https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzk3NDFfXzQ5Nz91dG1fc291cmNlPWd1bXRyZWUmdXRtX21lZGl1bT1mZWVkJmtleXdvcmQ9&jid=1166584&xid=1320_9741

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"alcohol promotions" in Johannesburg

alcohol promotions in Johannesburg (5 results)

Results for alcohol promotions in All Categories in Johannesburg