Marketing Analyst

Set key metric targets and implement plans to achieve the metrics. Primary metrics include sales, budget efficiency and new name acquisition.
Accurately forecast and develop a campaign sales plan and budget to provide the business with a clear roadmap to meet financial objectives
Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly reviews, and ad hoc requests
Analyze trends relating to key variables within campaigns and put forward proposals for improvement
Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
Engage and challenge the different business units to improve conversion from Intake to net sales (NSV) by achieving conversion objectives within the sales pipeline
Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
Collaborate with the data science and customer analytics teams to develop insight led campaign segmentation strategies to achieve customer growth
Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels