The fortune at the bottom of the pyramid book by c k prahalad

The concept of the fortune at the bottom of the pyramid originally appeared as an article by c k prahalad and stuart l hart in the business journal strategy+ business [1][2] the article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world it makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid' according to bill gates, it "offers an intriguing blueprint for how to fight poverty with profitability "